The Future of Music After Covid-19

The music industry is bracing itself for the coronavirus pandemic following its massive outbreak in Europe and the United States. Concerts and venues were closed, festivals postponed and thousands of deaths. No other industry has been hit as hard as the music business. If you want to support the music industry, perhaps you can consider purchasing items from them such as merchandise, records or make a donation in live streams and other digital mediums that have been actively asking for help. You can visit sites such as Musictoday from the website US-reviews and see if they have music items that interest you and what other customers have said about their services and products. This is the kind of attention and help the music industry will need in the future, and could be healthy when it comes to the other side of the current situation.

For those who are hoping and wanting to experience artists live, know that the mass cancellations after the virus has left many artists out of pocket and these cancellations are a blow to musicians and industrial workers who rely on live concert revenues to make a living. Here is an opportunity to lean on external sources and brainstorm to support the beloved music industry during the COVID-19 pandemic. A team of experts based in the UK and the US has put together a list of resources to help the music industry affected by the current global crisis.  

The music industry needs to find new and innovative ways to make people feel and interact with music again. The threat of a live music freeze has reminded us of how the current music industry model is, and has made it clear that it is an unsustainable model. Read more on this post by Vulture.           

The effects of the pandemic are particularly felt in the music industry where recordings, press conferences, promotions and tours are planned years in advance. Live shows are an important source of income for artists who earn substantial sums from them, but unfortunately, in order to contain this respiratory disease there is a need to dissolve these crowds.          

As concerts are indefinitely postponed or cancelled due to the suspension of major events, the live music industry is forecast to lose up to $9 billion, which is not surprising as it makes up the bulk of revenue in the music industry. Concerts, press conferences, promotions and tours, in general, are likely to dry up.

The Chinese music industry was also the first one to be affected by the Covid 19 outbreak, and according to the IFPI, the number of cancellations of live music and recorded music events has increased this year. A spokesman said: ‘In the immediate aftermath of Covid week, positive actions by music streaming platforms have become a major concern for artists, record companies and music promoters in China.”

The music industry is so connected to a large audience and live experience that the industry needs to act quickly as the severity of the outbreak does not seem to ease. That being said, fans will have to wait until 2021 for concerts to return.